California Wildfire Relief: Join KEEPITFVN's Mission to Protect Our Forests

A picture that's been haunting me lately: smoke-filled skies turning our beloved California sunsets into something apocalyptic, ash raining down like snow in summer, and entire communities watching their worlds burn. Sound familiar? 

Years ago, when we first launched the For Our Forest Tee, it was because we couldn't sit still while our wild spaces turned to cinder. Today? The need is just as dire, the stakes even higher. We're watching history repeat itself in the worst possible way, and once again, we're refusing to be passive observers.

Here's the thing about being part of the outdoor community – we don't just take from these spaces. We don't just use them for our weekend adventures and Instagram backdrops. We're their guardians, their voices, their defenders. And right now, not only our wild spaces, but our neighbors need us more than ever.

So we're bringing back 'For our Forests" with a mini collection, with 100% of proceeds going directly to wildfire relief efforts. Every single penny. Because this isn't about profit - it's about purpose. It's about putting our money where our trail-worn boots are and making a real difference.

The funds will support organizations working tirelessly on multiple fronts: the badass souls fighting these fires, the wildlife sanctuaries providing refuge to displaced animals, and the local communities rebuilding from ashes. From the Los Angeles Fire Department Foundation to the California Fire Foundation and Canine Rescue Club, we're making sure your support reaches those who need it most.

Look, I know another t-shirt collection isn't going to solve everything. But it's a start. It's our way of saying we're in this fight together. It's a banner for those who believe in protecting what's wild. A reminder that when our community comes together, we can move mountains – or in this case, help restore what fire has taken.

Ready to join the fight? The collection is NOW live. Let's show these forests – and everyone fighting to protect them – what our community is made of.

Stay wild, stay rad, and keepitfvn.

Jay